Functional level Strategies – Test 4

In skimming the prize of product are set at a very _______ level.

Which of these is not a cost effective way of reaching a large number of customer?

Marketing by actual procedure, mechanisms & flow of activities by which product/service is delivered

___________ includes catalogue selling, e-mail, telecomputing, electronic marketing,

shopping & TV shopping.

Which of these is more broader concept ?

________ must develop performance incentives that clearly link performance and pay to strategies

The Human Resource manager will be more concentrated on _______ rather than

Which is not the reason why functional strategies are needed?

Which is a set of controllable marketing variables that the firm blends to produce the response it want in target market?

Which is not the objective for new product pricing strategy?

Where oral communication is made with potential buyers of a product wit the intention of making sale?

Which is not the component of marketing?

Which of these is a provision of additional customer services & benefits built around core & actual products that relate to introduction of high-tech services

Which of these is a market-coverage strategy in which a firm goes after a large share of one or few sun market?

Which approach of research & development is glamorous & exciting strategy but also a dangerous one?

Which is not the prominent area where human resource manager can play strategic role?

Which is not the functional area of the organization?

Once corporate strategy has defined company’s overall mission & objectives, ___________ plays a role in carrying out these objectives

Which of these is composite expression of product’s value & utility to customer, its demand, quality etc.

Which of these involve face to face interaction with consumers & provides a high degree of attention to them?

Which is not included in the expanded market mix?

Publicity campaign for prohibition of smoking in Delhi explained place where one can & can’t smoke

Which marketing can be used when demand for product is irregular due to season, some parts of the day, or on hour basis, causing overworked capacity?

How many approaches are there to determining a business’s worth?

The Prominent area where the human resources manager can play strategic role

Which of these provide details to business strategy & govern as to how key activities of business are to be managed?

Which of these induces or helps in moving people closer to making a decision to purchase and facilitate a sale?

Organization formalize product differentiation through designating ___________ to their respective products.

Which is the oldest form of promotion?

Discount, contests, money refund, instalments etc. are the various tool of ________.