Which of these is applying the concepts, tool, and techniques, of marketing to service?
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Question 2 of 30
2. Question
1 points
Category: Strategic Management
Which analysis is a central strategy implementation technique because it allows an organization to examine expected results of various actions & approaches ?
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Question 3 of 30
3. Question
1 points
Category: Strategic Management
Divide the market price of firm’s common stock by the annual earnings per share & multiply this number by the average net income for past five years.
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Question 4 of 30
4. Question
1 points
Category: Strategic Management
R&D policies can enhance strategy implementation efforts to:
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Question 5 of 30
5. Question
1 points
Category: Strategic Management
_______ Meant to staff various position in the organization.
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Question 6 of 30
6. Question
1 points
Category: Strategic Management
Which of these is an activity that creates & sustain exchange relationship among those who are willing & able to buy & sale product, services, satisfaction and even ideas?
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Question 7 of 30
7. Question
1 points
Category: Strategic Management
Which of these consist of everything that the firm can do to influence the demand for its product ?
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Question 8 of 30
8. Question
1 points
Category: Strategic Management
Which of these stands for activities that communicate the merits of the product & persuade target customers to buy?
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Question 9 of 30
9. Question
1 points
Category: Strategic Management
In which form of promotion organization skillfully seek to promote themselves & their product without payment?
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Question 10 of 30
10. Question
1 points
Category: Strategic Management
Which is a short summary of the main goals & recommendations to be presented in the plan?
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Question 11 of 30
11. Question
1 points
Category: Strategic Management
Which of these consists of activities undertaken to create, maintain or change attitude & behavior towards particular person?
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Question 12 of 30
12. Question
1 points
Category: Strategic Management
__________ are most common, although period of time for a budget can range from one day to more than ten years.
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Question 13 of 30
13. Question
1 points
Category: Strategic Management
Which of these influence the operations system structure & objectives which are used to determine operations plans & policies?
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Question 14 of 30
14. Question
1 points
Category: Strategic Management
_________to maintain & improve the workers job performance levels.
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Question 15 of 30
15. Question
1 points
Category: Strategic Management
Which of these includes marketing strategies to reduce demand temporarily or permanently?
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Question 16 of 30
16. Question
1 points
Category: Strategic Management
In second approach of determining business worth _____ times of current annual profit or ______ years average profit can be used
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Question 17 of 30
17. Question
1 points
Category: Strategic Management
Delivery of products to customers is the ______ in a marketing channel?
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Question 18 of 30
18. Question
1 points
Category: Strategic Management
_______ including human resource planning & job analysis
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Question 19 of 30
19. Question
1 points
Category: Strategic Management
__________ means authorizing every member of an organization to take up his/her own destiny his/her full potential.
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Question 20 of 30
20. Question
1 points
Category: Strategic Management
Which is a social & managerial process by which individual & groups obtain what they need and want through creating, offering & exchanging products of value with others?
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Question 21 of 30
21. Question
1 points
Category: Strategic Management
Product stand for combination of _______ that the company offers to target market.
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Question 22 of 30
22. Question
1 points
Category: Strategic Management
Which of these stands for company activities that make the product available to target customers?
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Question 23 of 30
23. Question
1 points
Category: Strategic Management
Which of these is Non-personal, Highly flexible & dynamic promotional method?
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Question 24 of 30
24. Question
1 points
Category: Strategic Management
Marketing by environment in which market offering is delivered & where the firm & customer interact.
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Question 25 of 30
25. Question
1 points
Category: Strategic Management
Which is not the approach for determining the worth of business?
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Question 26 of 30
26. Question
1 points
Category: Strategic Management
Which of these requires careful resource planning, quality issue, identifying sources, negotiation, order placement, inbound transportation and storage?
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Question 27 of 30
27. Question
1 points
Category: Strategic Management
The workforce will be more competent if a firm can successfully identify, attracts & select the most competent applicants
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Question 28 of 30
28. Question
1 points
Category: Strategic Management
___________ can be observed in terms of male & female workers, young & old workers, etc.
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Question 29 of 30
29. Question
1 points
Category: Strategic Management
Which of these operate bellow the business level strategies or SBU?
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Question 30 of 30
30. Question
1 points
Category: Strategic Management
Which is not a ‘4P’ variable of the market mix ?
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