Functional level Strategies – Test 3

Which of these is applying the concepts, tool, and techniques, of marketing to service?

Which analysis is a central strategy implementation technique because it allows an organization to examine expected results of various actions & approaches ?

Divide the market price of firm’s common stock by the annual earnings per share & multiply this number by the average net income for past five years.

R&D policies can enhance strategy implementation efforts to:

_______ Meant to staff various position in the organization.

Which of these is an activity that creates & sustain exchange relationship among those who are willing & able to buy & sale product, services, satisfaction and even ideas?

Which of these consist of everything that the firm can do to influence the demand for its product ?

Which of these stands for activities that communicate the merits of the product & persuade target customers to buy?

In which form of promotion organization skillfully seek to promote themselves & their product without payment?

Which is a short summary of the main goals & recommendations to be presented in the plan?

Which of these consists of activities undertaken to create, maintain or change attitude & behavior towards particular person?

__________ are most common, although period of time for a budget can range from one day to more than ten years.

Which of these influence the operations system structure & objectives which are used to determine operations plans & policies?

_________to maintain & improve the workers job performance levels.

Which of these includes marketing strategies to reduce demand temporarily or permanently?

In second approach of determining business worth _____ times of current annual profit or ______ years average profit can be used

Delivery of products to customers is the ______ in a marketing channel?

_______ including human resource planning & job analysis

__________ means authorizing every member of an organization to take up his/her own destiny his/her full potential.

Which is a social & managerial process by which individual & groups obtain what they need and want through creating, offering & exchanging products of value with others?

Product stand for combination of _______ that the company offers to target market.

Which of these stands for company activities that make the product available to target customers?

Which of these is Non-personal, Highly flexible & dynamic promotional method?

Marketing by environment in which market offering is delivered & where the firm & customer interact.

Which is not the approach for determining the worth of business?

Which of these requires careful resource planning, quality issue, identifying sources, negotiation, order placement, inbound transportation and storage?

The workforce will be more competent if a firm can successfully identify, attracts & select the most competent applicants

___________ can be observed in terms of male & female workers, young & old workers, etc.

Which of these operate bellow the business level strategies or SBU?

Which is not a ‘4P’ variable of the market mix ?