Functional level Strategies – Test 2

Which of these is more broader concept ?

________ must develop performance incentives that clearly link performance and pay to strategies.

The Human Resource manager will be more concentrated on _______ rather than ______.

Which is not the reason why functional strategies are needed?

Which is a set of controllable marketing variables that the firm blends to produce the response it want in target market?

Which is not the objective for new product pricing strategy?

Where oral communication is made with potential buyers of a product wit the intention of making sale?

Which is not the component of marketing?

Which of these is a provision of additional customer services & benefits built around core & actual products that relate to introduction of high-tech services?

Which of these is a market-coverage strategy in which a firm goes after a large share of one or few sun market?

Which is not the approach for determining the worth of business?

Which of these requires careful resource planning, quality issue, identifying sources, negotiation, order placement, inbound transportation and storage?

The workforce will be more competent if a firm can successfully identify, attracts & select the most competent applicants.

___________ can be observed in terms of male & female workers, young & old workers, etc.

Which of these operate bellow the business level strategies or SBU?

Which is not a ‘4P’ variable of the market mix ?

In skimming the prize of product are set at a very _______ level

Which of these is not a cost effective way of reaching a large number of customer?

Marketing by actual procedure, mechanisms & flow of activities by which product/service is delivered.

___________ includes catalogue selling, e-mail, telecomputing, electronic marketing, shopping & TV shopping.

Which of these includes marketing strategies to reduce demand temporarily or permanently?

In second approach of determining business worth _____ times of current annual profit or ______ years average profit can be used.

Delivery of products to customers is the ______ in a marketing channel?

_______ including human resource planning & job analysis.

__________ means authorizing every member of an organization to take up his/her own destiny his/her full potential.

Which is a social & managerial process by which individual & groups obtain what they need and want through creating, offering & exchanging products of value with others?

Product stand for combination of _______ that the company offers to target market.

Which of these stands for company activities that make the product available to target customers ?

Which of these is Non-personal, Highly flexible & dynamic promotional method?

Marketing by environment in which market offering is delivered & where the firm & customer interact.